Dremel is a problem solvers’ brand. We help users make their way through tricky applications. We get into tight spaces. For years, our rotary tools have been counted on to sand, cut, grind, polish and engrave. But faced with years of questions from rotary tool users about whether or not our rotary tools can drive screws, we also wanted our brand to be counted on to drive.
Having long been known for our versatile and compact product benefits because of the relatively small size of our tools, we knew the Driver had to deliver the same high-quality features our customers have come to expect. The Driver needed to have enough precision to drive small screws, but also enough power to drive larger screws – all in a compact format.
So, we decided to pack big features in a small package. Upon talking to consumers about what projects they’d use a compact driver for, it became obvious that existing drivers did not meet their needs. While some drivers had plenty of features, the tools were often bulky or didn’t perform well. Users wanted a small driver that could accurately drive screws but would stop when they wanted it to stop to avoid over-driving or striping the screws’ threads. This void in the marketplace presented the perfect opportunity for the Dremel brand to fill.
Using the Stylus as the basic platform of our design, we knew the Driver would be compact and ergonomic. During the Driver’s 10-month design process, we found solutions for packing features such as a brake and variable speed into a tight package. We mulled over each detail, all the way down to the location of the screw bosses.
What we produced was a whole new category in the screwdriver market. With the introduction of the Dremel Driver, our brand was the first to create a very small, very full-featured power screwdriver.
The Driver boasts the best size to performance ratio in its class. Less than five inches long, the tool’s compact size and slim nose design allow users to work in tight spaces and awkward angles with ease. Users can slip it into their pockets or work belt for convenient portability.
Its compact power provides enough versatility to precisely set a No. 1 screw with enough torque to drive a No. 10 three-inch screw into pine. Unlike other drivers, the Driver has a variable speed that reaches 300 rotations per minute, an electronic brake and a precision variable speed trigger with a reversing feature, which assures superior control when working with small screws or delicate materials.
The Driver’s ergonomic fit is unlike any other – it facilitates precision, fingertip control for driving small screws and accommodates firm pressure grips by the user when driving large screws. Its 7.2-volt rechargeable lithium-ion battery holds a charge for up to two years, making the Driver easy to store and always ready when users are. 
Breaking the mold. When Dremel entered the screwdriver market, it did so in a big way. Its technological advancements, including lithium-ion batteries and a specially designed trigger that incorporates variable speed and an electronic brake in a small package, push beyond the limits established previously in the cordless screwdriver market.
Using the Driver just feels natural. It fits comfortably in users’ hands, and its weight, although light, personifies a powerful tool. When its brake stops its motor precisely and quickly, users cannot just feel, but can even hear, the Driver’s precision.
