|
While the Dremel brand is known for its rotary tools, we decided to explore the oscillating tool market and knew that Dremel could make an oscillating tool that was versatile, ergonomic, precise and compact – all characteristics that define our brand. Oscillating tools are multi-tasking tools that allow users to undertake a wide variety of tasks from sanding and cutting to scraping and grinding using a fast side-to-side motion. Dremel would deliver a great tool that users could count on to repair, remodel and restore with ease.
 To make the oscillating tool a true Dremel tool, we’d make the tool ergonomic. Our tool would be more compact than many of the others, but yet no less versatile and no less innovative. Not only would we design a revolutionary tool, we’d design a line of new accessories to accompany it. On top of that, we’d make the tool and accessories affordable for all do-it-yourself consumers.
We knew that reaching our goals would not be easy. We had high benchmarks to meet and would have to answer questions from skeptics who would challenge our presence in the market and ability to produce a high-quality tool that delivered the features and power consumers need at an obtainable price.
So, we embarked on our most extensive research process ever. We hit the market hard and talked to more consumers than ever before to pinpoint exactly the features consumers wanted and applications they needed our tool to accomplish.
What followed was the most extensive testing and design process ever. For the first time in Dremel history, we had two product teams working in tandem to launch at the same time: the Multi-Max tool team and the Multi-Max accessories team. We put the products in users’ hands and tested and re-tested the tool and accessories. We utilized high-speed cameras to observe the tool in precise, slow motion. We bounced feedback back and forth until, finally, we got it just right.
The tool and accessories we have produced will redefine the oscillating tool category. The Dremel Multi-Max is a powerful tool, but by its size and weight, that’s hard to tell. Our tool weighs less than 2 pounds; many competitive models weigh more than 3.5 pounds. We developed a unique counterbalance mechanism that allows the Multi-Max to emit low levels of noise, heat and vibration.
 The Multi-Max’s compact design provides access in tight areas while the ergonomic grip allows for comfort and balanced control. A separate on/off switch lets users maintain a previously selected speed setting from a range of 10,000 to 21,000 oscillations per minute after the tool has been turned off. A soft-start feature minimizes abrupt starts and provides a feeling of control as the tool ramps up to the desired speed. Electronic feedback provides consistent speed through the toughest applications. The Multi-Max makes tough tasks look effortless.
The Multi-Max’s compact design provides access in tight areas while the ergonomic grip allows for comfort and balanced control. A separate on/off switch lets users maintain a previously selected speed setting from a range of 10,000 to 21,000 oscillations per minute after the tool has been turned off. A soft-start feature minimizes abrupt starts and provides a feeling of control as the tool ramps up to the desired speed. Electronic feedback provides consistent speed through the toughest applications. The Multi-Max makes tough tasks look effortless.
Our accessories are made to last. Our design team scoured the globe to find vendors who could produce high-quality accessories out of the best materials meeting our design and performance standards. Most of our accessories are designed to conform to our innovative QuickFit™ system, which allows for accessory changes twice as fast as competitive models. We developed unique scraper blades that not only contain scraping technology on the front of the blade, but on both sides as well. Our grout removal blades contain unique holes that produce less vibration and weigh less, but maintain the blades’ structural integrity.
What we’re delivering is the same level of high quality our consumers have come to expect, a tool that produces exceptional results. Even before the tool hit store shelves, we could see and feel the buzz building. We knew we had a winner.
|