Dremel.com Gives Inspiration and Advice for Beginning DIYer to Expert Craftsman

MOUNT PROSPECT, Ill., February 20, 2006

When Jason Kingsley, theater set designer, is behind the scenes, he relies on his Dremel rotary tool to get the job done. Art Bollinger prefers to use his Dremel to restore antique furniture and repair treasures others have tossed aside. Both are masters of their trade and just two Dremel enthusiasts featured on the newly formatted Dremel Web site, which has just launched.

“Dremel has had a highly-utilized Web site since 1996, but our dedicated users told us they wanted more,” said Andrea Ash, director of marketing communications for Dremel. “They wanted new inspirations and they wanted to share their work and their experiences with others in an online community of passionate Dremel-ites.”

“Dremel, the leader in rotary tool technology, is as popular with the first-time do-it-yourselfer as it is with the highly-experienced craftsman,” added Ash. “The Web site was designed to address all of their needs, whether a weekend do-it-yourselfer or a new homeowner, a fine woodworker or craftsman, or an experienced artisan.”

Embodying the same sleek look of the brand, the new Dremel.com provides improved site navigation with quick access to information and advice from the Dremel Experts (Dremel's customer service team). Project ideas are detailed with step-by-step instructions and visuals.

In an effort to create a Virtual Workshop community with an interactive exchange of ideas between users, Dremel.com includes an online message board and a user’s photo gallery displaying the diverse universe of Dremel applications.

For consumers who find they need a new accessory or a new Dremel tool to execute a special project, the location of their nearest Dremel retailer is readily available or they can link directly to select retail outlets to make an online purchases.

“Dremel was committed to create an online workshop that would provide a great experience for every user,” said Michael Miller, creative director, Avenue A - Razorfish, the largest interactive marketing services and technology firm and the designers of the Dremel site. “We refocused the content and visuals to help consumers better explore the diverse world of Dremel. In an instant, they can preview the latest technology, get creative ideas or answers to problems on a 24/7 basis, and then brag about their accomplishments to the rest of the Dremel community.”

Highlights of the new Dremel.com site include:

Easy Browsing for Product and ideas

  •    Step-by-step instructions with illustrations
  •    How-to videos
  •    New product introductions
  • Tool descriptions
  • Owner’s manuals
  • Accessory and attachment lists
  • Service contacts

Virtual workshop community with consumer interaction and participation

  • Dremel user’s photo gallery
  • Message board
  •  Advice from the Dremel Experts

Easy Shopping

  • Retail location listings
  • Online retailer links offering direct access to Dremel product

About Dremel

Since inventing the high-speed rotary tool more than 75 years ago, Dremel has become the trusted name in high-speed rotary tool technology, providing creative solutions for hands-on professionals, homeowners, craftspeople and artists alike. The Dremel brand’s leadership in design and manufacturing has made it the top selling rotary tool in the world, a reflection of the company’s commitment to innovation and quality.

Today, as a wholly owned subsidiary of the Robert Bosch Tool Corporation in Mount Prospect, Ill., Dremel continues to build upon this legacy with a full line of high-performance rotary tools, benchtop products, specialty tools, accessories and attachments, delivering the perfect solution for almost any job. Regardless of what the task may be, users quickly realize they can depend on Dremel to provide the satisfaction of a job well done.

For information on Dremel products, project ideas and problem-solving tips, visit us at www.dremel.com or call Dremel at 1-800-437-3635.